Habib Bank Limited (HBL) and JSK Feeds Ltd. are collaborating on agriculture reform interventions for Maize production in Pakistan. A Memorandum of Understanding (MOU) was signed at a ceremony held on 23 January 2020 in Islamabad and was attended by senior members of both organizations. Through this partnership, HBL will ensure that farmers get easy access to finance and provide technological and agricultural input that will lead to higher yields. HBL will connect farmers to a bulk buyer of their crop produce and provide maize farmers access to finance, who would ensure production of maize at par with the highest quality standards of JSK Feeds.

This maize will be procured by JSK Feeds to manufacture poultry and animal feed. HBL will also assist farmers in improving their per-acre yield. However, through agronomical advisory, modern mechanization and high-quality inputs, and reduce the chances of spoilage of the harvested crop this can be done. In conclusion, this will in turn increase the farmers’ revenue. The goal of this partnership is to uplift the farmer community by providing innovating financing, agricultural and technological solutions to the farmers.

At the event, Mr. Jehangir Saifullah Khan, CEO- JSK Feeds said,

“We at JSK Feeds not only provide quality feed to our customers but are also determined to help alleviate poverty. Entrepreneurs should come up with innovative ways to improve the lives of people. This collaboration with HBL would act as a catalyst for the growth of farmers. We hope that other players in the industry would follow suit.”

Mr. Amer Aziz, Head- Development Finance HBL, commented

“By lending to the real sectors, like Agriculture, and investing in capacity building projects. HBL is helping grow Pakistan’s GDP and economy – a task that is of paramount importance to us. Therefore, this initiative is part of HBL’s concerted effort to reach the marginalized and underserved farmers of Pakistan. Above all, to uplift their socio-economic standing. HBL is grateful to JSK Feeds for becoming a partner in its drive for financial inclusion and in the process, touching millions of lives.”

HBL is Pakistan’s largest bank. Since its inception, HBL has grown its branch network to over 1,700 branches. JSK Feeds Ltd. is among the leading and best quality poultry and ruminant feed manufacturers in Pakistan.